How COVID-19 Affected Online Musical Instrument Sales – Boca Raton’s Most Trusted Source of Information
Boca Raton, FL – If you know someone who took up the guitar or ukulele as a hobby during the pandemic, you’re not alone. No instrument has experienced a greater increase in year-over-year demand during the first few months of the pandemic than ukulele (+ 66%) and guitars (+ 47%), according to new data analysis from Pattern (a global e-commerce company).
Ahead of “Buy a day of musical instruments” On May 22, Pattern’s data science team tracked consumer demand (or the number of people purchasing a given item during a given time period) for musical instruments and accessories on Amazon during each day of 2019 and 2020 to understand how the pandemic led consumers to choose a new hobby or change their preferences for how to indulge in music. Here’s what they found:
At the start of the pandemic
- No instrument has experienced a greater increase in year-over-year demand during the first few months of the pandemic than ukulele (+ 66%). Guitars (+ 47%), pianos / keyboards (+ 32%), harps (+ 28%), and flutes (+ 27%) round out the top five.
- Conversely, paper clips and violas saw the largest negative changes in year-over-year demand at the start of the pandemic, each down -27% from March-April 2019.
As the pandemic progressed
- Looking at 2020 as a whole, guitars saw the largest increase in total demand compared to 2019 (+ 21%), followed by pianos / guitars (+ 12%), ukulele (+ 11%), harps (8%) and drums (+ 5%).
- Conversely, paper clips (-48%), trumpets (-35%), clarinets (-30%), oboe (-28%), and saxophone (-27%) saw a significant drop in total demand in 2020 compared to 2019, likely due to the removal of many K-12 students from the group and orchestra as social distancing measures are in place.
You can view the full analysis (including charts) here.